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Amazon prepares physical clothing store and will have artificial intelligence
If a single word were enough to define Amazon, we would agree that the most accurate would be ambition. And it is that despite all the growth they have had, they still seek to continue expanding.
Recently, they announced that before the end of this year, they would already have their physical clothing store. It will be located in a shopping center in Los Angeles, and will be known commercially as "Amazon Style".
What do we know about the new Amazon store?
Undoubtedly, the most remarkable thing about the new project of the great e-commerce is that it will have the presence of artificial intelligence. Its objective is nothing more than to provide all possible facilities to the user, both in the purchase and in the choice of clothing.
This inclusion will represent a totally revolutionary change in the way clothing stores work, perhaps presenting itself as the future of them.
great variety
If something has characterized the company since its creation, it is its variety. In this case, it will not be different, since they will offer clothes of all kinds, for all occasions, for any gender.
Likewise, the prices will be practically the same as those found within the virtual platform, being a feature to be highlighted.
The app matters
The inclusion of artificial intelligence technology comes with an increase in the relevance of the "Amazon Shopping" application.
In essence, it will allow the vast majority of the processes that would be carried out in the clothing store, without requiring human participation. And if they do, it would be in really isolated cases.
Basically, the idea is that the garments have labels where the QR code would be, which would be scanned through the application.
But, they will not be the only ones that have codes, but also the shelves and displays will be available for scanning. In this way, users will be able to know directly what pieces are present, also specifying their size and color.
Another advantage of having the Amazon application is that through the same scanning process, we will have the valuations available. Therefore, it will help us to evaluate and finalize the process of buying a garment.
Testers
One of the most outstanding functions would be the new functioning of the changing rooms thanks to artificial intelligence. In this case, for the user, it will only be enough to press a button within the application to send the item of clothing to the dressing room.
In this way, the pieces of clothing can be accumulated while continuing to choose those clothes that attract attention. There is no doubt that it will be much more comfortable for the user than having to carry the clothes on top.
But the thing does not end here. Also, the testers will have touch screens inside with which users can interact in different ways.
Indeed, they will have the possibility to order other pieces of clothing, to qualify the quality of the clothing. In this regard, the company itself comments :
“With the Amazon Shopping app, customers can send items to a fitting room, where they can use a touch screen to browse more options, rate items, and request more sizes or styles that are shipped directly to that same space in minutes.”
AI-based algorithms
In addition to seeking to optimize people's time, they aim to provide them with a much more personalized experience. All through the company's application that is based on your preferences through content algorithms.
With the launch of this project, there is no doubt that Amazon will totally change the way we buy clothes. And it is that, despite the fact that it is a common activity, many times it does not take more time than necessary.
That is why, with artificial intelligence and the new functionality of the testers, users will have the ability to find what they really like.
Everything, in addition, with the possibility of leaving comments and seeing the qualifications of other people on the quality of the clothes or the service.
